Sponsorships at medical meetings

Balancing Integrity with Revenue in Medical Education

In the world of medical meetings, striking a balance between driving revenue through sponsorships and adhering to ACCME (Accreditation Council for Continuing Medical Education) standards can feel like a tightrope walk. Enter EventPilot Medical Meeting Apps — a solution that merges compliance and opportunity. 

Maintaining the integrity and unbiased nature of medical education is at the heart of ACCME’s guidelines. 

EventPilot stands as a testament to these values, prioritizing clear, ad-free display of sessions, presentations, abstracts, slides, ePosters, and more. While keeping education unbiased, let’s explore how to boost sponsor visibility and revenue with medical education sponsorships. 

Core Tactics for ACCME Compliant Sponsorship Packages

One association told us that they saw a 200-800% increase in engagement (exhibitor page views) for exhibitors that advertised versus those that didn’t. This increase was achieved through basic healthcare event branding options via sponsorship packages. The associations we work with generally build packages, sold anywhere between $20,000-$70,000, that contain a mix of the following opportunities:

Exhibitor Tiers

In-app levels automatically display your top-tier sponsors above the list of exhibitors.

Splash Screen

As attendees launch the app, a splash screen shines the spotlight on your top sponsor.

Home Screen Ads

Rotating ads keep the sponsor messages fresh and engaging.

Resource Kit

Think of it as a virtual swag bag, filled with resources, offers, and tools for attendees.

Valuable Notifications

Attendees will thank you for alerts that matter, like the Wi-Fi access and list the sponsor that provided the connectivity.

Exhibitor Map Logos

As attendees navigate the expo map, include company logos in the floor plan graphic to make sponsors stand out.

Filter Keywords

Ease searching for products and services by categorizing your conference exhibitors using filter keywords. 

Virtual Booth

Bridge the gap between physical presence and digital visibility with links to videos, product fact sheets, or a meeting schedule URL.

Irresistible Innovative Sponsorship Opportunities

Beyond just logo and ad placements, unlock a world of dynamic promotional opportunities for your medical meetings. The EventPilot medical meeting app includes features and functionality that introduce new options into your healthcare sponsorship sales mix.

Add Fun with an Expo Passport Adventure

ScanHunt Gamification is already built into your EventPilot conference app. Expand on it and add an expo passport style game with activities that encourage interactions between attendees and sponsors. For inspiration, check out the ‘Infuse Engagement’ article.

Unveil Innovation

Conferences are the prime stage for exhibitors to unveil groundbreaking products. Amplify this buzz by listing press releases in the app, coupled with a “What’s New” keyword filter. Giving attendees the first scoop on the newest advancements becomes an irresistible draw. 

Boost Visibility with Scientific SEO

Often, attendees use the highly advanced global search in EventPilot to discover cutting-edge research on particular pharmaceuticals. Encourage your sponsors to weave the names of their relevant drugs into their company descriptions or include a product list. It’s like crafting a tailor-made SEO strategy right within your event app. 

Enhance Social Events with Sponsors

As you populate your EventPilot conference app with social events and meal breaks, consider adding details that matter to attendees. Highlight vegan, vegetarian, and gluten-free choices for each break. Then, spotlight your event’s sponsor right below the event title for maximum visibility and another layer of interactivity to engage with a sponsor.

Clever Ideas for Medical Meeting Promotional Opportunities

Sponsored Showcases

With full transparency and disclosure, sponsored hands-on medical workshops, exhibitor showcase, or industry panel discussions can be a value add to your program while increasing your revenue. Link to the exhibitor detail view to increase engagement.

Spotlight in Networking Chats

Create custom group chat topics in EventPilot and tap into a unique branding potential. While attendees engage in discussions and network, a sponsor logo placed prominently at the top gives them a front-row seat in the conversation.

Self-Guided Exhibit Hall Tours

Packed event schedules can limit expo hall visits. As the medical meeting planner, you can curate exhibit hall tours, much like event itineraries, guiding attendees through prioritized exhibitors based on themes or categories. Learn which expo hall tours to set up and how.

Seize Last Minute Ads and Alerts

Distinguish between attendees and exhibitors through reg system integration. Use this precision to cater uniquely to your exhibitors. Showcase rotating banner ads prompting them to grab an ad spot or send alerts about eleventh-hour sponsorship openings. Capitalize on these opportunities and enhance exhibitor engagement!

Booth Events and medical device sponsorship opportunities

Exhibitors often prepare a rich lineup of events during your medical tradeshow, pouring resources into promoting them to attendees. Consider introducing an “Expo Events” session type in your meeting program. This could include anything from product demonstrations to customer receptions or unique Q&A sessions with the product manager in rented hospitality suites. Attendees will appreciate the ease of locating and adding these events to their agendas.

Promote Your Medical Association Right At the Core

Often overlooked, the ad space above session details is a goldmine for self-promotion or healthcare conference partnerships. While accredited meetings restrict sponsorships in this slot, it’s your golden ticket to spotlight your association’s:

  • Exclusive online content and learning resources,
  • Upcoming events and webinars,
  • Newsletter subscriptions or membership sign-ups.

Thinking beyond? Offer this prime space to partner associations hosting specialty conferences and watch synergies unfold!

Session ad slot for ACCME compliance in medical meeting app

EventPilot Medical Meeting Apps are more than just an organizational tool. They represent a nexus of compliance and opportunity, ensuring medical meeting professionals don’t have to compromise on either.

Looking for more ideas? Here is an article that helps you ensure you are not leaving money on the table: 7 Tips for EventProfs to Increase Revenue with Event Apps