PCMA Article: Last-Minute Decisions That Work in a Medical Meeting’s Favor
PCMA, the world’s largest network of Events Strategists recently published "Last-Minute Decisions That Work in a Conferences Favor". The article discusses one of the largest medical meetings, the American Association of Cancer Research’s (AACR) marketing strategy. Event Marketers often use sessions and speaker line-up to show value to prospect attendees. AACR does just the opposite. [...]