Boost Sponsor Branding at Conferences with WiFi Naming

Boost Sponsor Branding at Your Conferences: The Power of Wi-Fi Naming

Wi-Fi Branding

Your conference sponsors seek innovative avenues to enhance brand visibility and product awareness. One underutilized yet potent strategy is transforming Wi-Fi credentials into branding tools. By naming the Wi-Fi network after the sponsor and setting the password as the product name they are trying to market, organizers or event planners can create a memorable touchpoint that attendees engage with actively.

The Science Behind Active Engagement

Traditional advertising often relies on passive exposure, where attendees might glance at a banner or hear a sponsor’s name during a session. However, research in cognitive psychology emphasizes that active engagement with information significantly enhances memory retention. Instead of mere sensory processing, seeing an ad, the user has to interact with the content.

In the case of onsite Wi-Fi, attendees must first actively find and recognize a specific company name within often a long list of Network names visible to the device. In addition, they must manually type in a product name as the password. Both interactions make memory retention more likely than merely seeing the sponsor’s name.

How to Share Wi-Fi Credentials Offline at Your Event

Wi-Fi access shouldn’t be locked behind… internet access. Especially at scientific and medical meetings with many international attendees who often keep their data roaming off, providing Wi-Fi credentials offline is essential. The EventPilot conference app solves this easily: all critical details—including network names and passwords—are fully accessible without a connection. Thanks to its built-in offline search, attendees can instantly find what they need. Plus, event planners can spotlight sponsor information and Wi-Fi sponsorship directly in the app, transforming a basic utility into a powerful branding channel.

 

Sponsorship branding for WiFi offline

Benefit Sponsors

Turning Wi-Fi credentials into branding opportunities is a clever, budget-friendly way to boost sponsor visibility and help their message stick. By tapping into attendee engagement and weaving this strategy into conference app platforms like EventPilot, meeting planners can create added value for sponsors while making the event experience more seamless and memorable for attendees.

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