DDW Unveiled Surprising Attendee Analytics Through the EventPilot Meeting App
Digestive Disease Week® (DDW) needed a cost-effective solution to maximize their expo and poster floor plan for more than 14,000 attendees. DDW is recognized as one of the top 50 medical meetings by Healthcare Convention and Exhibitors Association (HCEA). DDW focuses on delivering the latest research with more than 4,200 poster boards. Each year, the conference rotates through Washington, D.C., San Diego and Chicago. This location rotation forces the massive meeting to adjust the expo floor plan layout each year. Building on EventPilot's indoor positioning and navigation system for large exhibitions, DDW unlocked real-time attendee behaviors. Surprising attendee traffic insights allowed DDW to intervene in real-time.