DDW Attendee Traffic Tracking in Expo Hall with Event App

DDW Attendee Traffic Tracking in Expo Hall with Event App 2018-03-27T21:57:46+00:00

Affordable Attendee Traffic Visualization with EventPilot

Digestive Disease Week's® 2017 Attendee Traffic Data from Expo Hall

DDW Unveiled Surprising Attendee Analytics Through the EventPilot Meeting App

Digestive Disease Week® (DDW) needed a cost-effective solution to maximize their expo and poster floor plan for more than 14,000 attendees. DDW is recognized as one of the top 50 medical meetings by Healthcare Convention and Exhibitors Association (HCEA). DDW focuses on delivering the latest research with more than 4,200 poster boards. Each year, the conference rotates through Washington, D.C., San Diego and Chicago. This location rotation forces the massive meeting to adjust the expo floor plan layout each year. Building on EventPilot's indoor positioning and navigation system for large exhibitions, DDW unlocked real-time attendee behaviors. Surprising attendee traffic insights allowed DDW to intervene in real-time.

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DDW Attendee Traffic Expo Heat Map Medical Meeting App

Quick Facts

14,000+

Attendees

4,200+

Abstracts

300

Exhibitors

Top 50

HCEA

EventPilot's Expo Heat Maps Create a New Event Management Experience

DDW uses expo traffic insights to make last minute adjustments and more

Affordable Attendee Traffic Heat Maps
Saved 62% in event technology expenses

Attendee Traffic Tracking
Unveiled unexpected traffic

Real-Time Data Staff Adjustments
Adjusted security staff needs in real-time

Primary Booths in Expo
Identified primary booths for sales team

We were able to look at the traffic flow opening morning and realized, the main entrance area was busier than we expected! We were able to open an additional entry area and increase security staffing right away.
Diedra Crawford, CEM, CMP, Director at DDW

Learn More About DDW Traffic Heat Map Data


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