ATIV Software launches mobile conference app for the Marketing Research and Intelligence Association (MRIA)

ATIV Software launches mobile conference app for the Marketing Research and Intelligence Association (MRIA)


ATIV Software launches mobile conference app for the Marketing Research and Intelligence Association (MRIA)

Intuitive event app will keep attendees connected and up-to-date throughout the conference

SANTA ROSA, Calif. – May 5, 2011 – Today ATIV Software announced the debut of the MRIA 2011 mobile meeting app for the annual national conference of the Canadian Marketing Research and Intelligence Association (MRIA) to be held in Kelowna, British Columbia. The MRIA 2011 app is based on the powerful EventPilot Plus platform and gives conference attendees the ability to communicate easily and conveniently plan and manage the conference experience from their mobile devices.

"Our theme this year is Ripe with Innovation," said Tony Hoft, 2011 MRIA Conference Chair, "so showcasing the most cutting-edge mobile technology to our delegates is a major priority. The MRIA 2011 meeting app lets users quickly access and manage the entire event program, personalize their schedules, and receive the most up-to-date information via real-time alerts throughout the conference."

In addition to the interactive event program, features of the MRIA 2011 conference application are based on the EventPilot Plus edition and include:

MRIA 2011 conference app

  • Native App
    Native app for Android, iPhone and iPad to ensure best performance, network independence, and device specific navigation users expect.
    (A mobile web version for BlackBerry is available at
  • Connecting with Attendees
    Unique slide tweeting to share key insights with others and integration of Twitter technology to allow easy networking.
  • Real-Time Updates
    Attendees receive just-in time notifications about their scheduled sessions, program changes, and Twitter updates without ever leaving the first screen.
  • Rich Experience
    EventPilot Plus supports PowerPoint slides, YouTube video, PDFs, handouts, surveys, polls, note taking, and more to create a valuable reference tool that is used by attendees long after the event.

"EventPilot takes event management from an attendee perspective to a whole new level by not only providing easy access to all conference related information, but also by seamlessly integrating social networking and communication features," said Silke Fleischer, Co-Founder and CEO of ATIV Software. "MRIA 2011 Conference attendees can exchange contact info with Bump or QR codes, and use Twitter to share new insights with other marketing professionals at the event."

The free MRIA 2011 meeting app is available as a native app for iPhone, iPod Touch, iPad, and Android devices. A mobile optimized web version allows all other device users, including BlackBerry, to easily browse the entire conference program.

The free iPhone conference app is available now in the App Store. The free Android event app is available in the Android market. A simplified web version and BlackBerry widget are available at

About MRIA
The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually. For more information on MRIA, visit

About ATIV Software
ATIV Software offers EventPilot, the customizable mobile conference app for event and meeting planners. EventPilot is available as a native app for the iPhone, iPod Touch, iPad, and Android as well as a BlackBerry widget and mobile web version for all other web-enabled devices.
For more information, visit